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WebWiz Site Design – the Best Way for your Internet Presence.

Everything you need for web success for less than a coffee - per day.

And if you’re on the Gold Coast I’ll buy you a coffee while we have a chat about your business and web presence.

Your "live and alert customer service desk" – 24 hours, 365 days!!!!!

So what do you need;

  A.) Getting Started / Organised;
               B.) Getting Your Internet Up and Flying!
                          C.) Maintaining and Promoting;

So where do we start, with this - your new business?

Be aware that it is a new business, your Internet presence, should be a business within your business. It should be a growing part, taking over more and more of your daily administration and customer interaction chores.

We keep trying to organize the 12 steps below in the correct sequence - but it simply can't be done. The 12 steps of very much integrated and very much dependent on each other, I will try to explain as I describe each step in more detail below.

As there are no specific sequence, let's here start with the "number 12" – Education;

We are not in any way trying to convert our customers into website developers, or graphic artists.

But there's still a lot one need to know for a successful Internet presence, and to be able to run your Internet business successful.

Education is also important for our communication, to be able to express and explain what we want and how we want it. A good exile of here are colours, we may talk about; black, gray and white - or the scheme red, green and blue. However when it comes to colour matching, and to exactly colouring and image that you would find that you have 1 million shades of grey and 1 million nuances of each other colour.

We therefore use hexadecimal numbers to tell a computer what colour we want, or we use the “R-G-B” colour settings system.

Content Management System; CMS, is another area important to understand.
Well over 90% of the websites built today have some form of CMS built in.

The CMS allows the website owner to log onto the site and manage most of the front end of the websites. That is managing text, images and some layout of the site, including uploading and installing new images and other content. In case of an E-commerce website, the CMS allows nominated persons to add and delete products, to change prices or product descriptions - and doing all these straight of the browser window from any computer in the world.

Thirdly we are teaching a bit on the marketing side as well. Basic strategies, and understanding on how we make the website visible among the other 200 million websites on the World Wide Web. That strategies for this process is called search engine optimization SEO, Gold Coast Web Wiz we make sure that your website of built for maximum search engine optimization, as a website owner you might want to know how to best editing text to supports and enhance the implemented SEO.

A year of schooling;

It is to a large extent due to the above described education that Gold Coast Web Wiz have set up the structure of a one year commitment with the website owner. We are committed to be your partner, to answer questions, to work through problems throughout the first year with us. Websites that are put together quickly and then left with an uneducated website owner, these are the millions of websites that tend to be forgotten and completely invisible in the World Wide Web jungle.

Consequently, there you have the reason as well; why we hereby commit to walk with you, to keep you company, and supports you for a whole year - at the mere cost of about a coffee a day.

A.) Getting Started / Organized with Gold Coast WebWiz;

1.) Domain Names;

We select a domain name together with you, considering aspects of your business, search engine optimization, and keyword integration.

Alternatively, you may already have a domain name, if so we evaluate the domain together, and decide whether to use it as the main site name or a redirect.

Another issue is whether or not you should own multiple domain names in your field - it is no accident that we made the heading above plural.

There are many reasons for having multiple domains, some of which may be:
Keeping closely related names secured from the competition.
An effective “SEO” strategy must have a clear focus on a product or group of similar products.
Your product catalogue should probably be separated from your administration site.
For your promotions you need dedicated “landing pages” that greet the customer and point them in the direction you want them to go.
You need multiple “Landing pages” to be able to test different words, images or offers.

Again we educate, we communicate everything clearly, allowing you to make well-informed decisions one way or the other.

2.) Web Hosting;

Your website needs to be hosted on an Internet connected server, once we have decided on a domain name, (either redirecting existing domains, all registered new ones.) we will point them to our Web hosting server. As soon as your new domains are connected to our hosting server, we would set up and activate your website.

Your website is normally alive on the Internet within 48 hours from order. Wes, even if we do not have any content yet – the site need to be up there to be listed and indexed by the Search Engines. In addition - this is so that we can show you what design we suggest, and we can get your feedback about colours, patterns and ideas.

We will host your website on our servers for the first 12 month, from thereon you have all options to extend the contract, manage your site yourself – or move it to another hosting service.

You are the owner and the manager of both domain name and website, all material will be available for you when the first year's contract are completed. Most of our customers however, preferred to stay with us and keep Gold Coast Web Wiz as their website managers.

3.) Website Layout / Structure;

    Content Management System; CMS!

Here at Gold Coast WebWiz we use the DotNetNuke Website Platform System, a Microsoft-based business structure and content management system.

DNN is open source, meaning all code is available for modification, adjustments and tailoring to your needs. The system is however module to save our time and your money.

The web site is built and developed on our local computers, but each days work will be uploaded immediately to your web site. A website need to comply with certain recommendations to be functional, things like a column-based page with the main menu horizontally in top or in the left side column. This is not strict rules but at Gold Coast Web Wiz we would do you a disservice and damaged the functionality if we decide an extremely different website.


Copy writing – the internet way.
You are probably best suited to write the copy and description of your product, so we prefer to receive initial copy from the client.

We might need to split it up in suitable paragraphs for the internet.
Fit in “H1”, “H2” and “H3” headings throughout the text.
And making sure that you use the top keywords evenly throughout the pages.

This is the SEO part that we are looking after for you, this is not as complicated or any type of brain surgery science. It is some basic principles, and some common sense to keep in mind as you write your website copy.

4.) Search Engine Optimisation / SEO;

This is the SEO part that we are looking after for you, this is not as complicated or any type of brain surgery science. It is some basic principles, and some common sense to keep in mind as you write your website copy.

Think as your potential prospect of thinking, going to the Google search, entering a word that would help him find your product or service. What words or in your product name, directly linked to your product or in other ways related. This is your main keywords

Good SEO is making sure you are highly ranked in search engines when these words are entered and searched in the system.

The more frequent and word appears on your website, preferably in “prominent” places, the more likely you are to appear high up in the search engines.

This is internal website SEO.

External websites SEO is to prove to search engine algorithms that your website is important and valuable. Some criteria here may be, regular updates on the website, incoming and outgoing links and number of visitors.

5.) Key Words List;

    Search Engine Listing;
    Performance Statistics and Analysing.

See point “4” above for more details.

Basically; Keywords are words or phrases that describes your products and service, Search Engine Optimisation (“SEO”) is making this Words and Phrases visible throughout the Internet – and link them to your web site.

This is number one because the keywords should be considered, and if possible integrated in the domain name, you're website header and throughout the text on your website.

You need a minimum of 50 keywords per product group, but 100 or 500 are fine too.
The Key-words and Key-phrases then need to be categorised into groups of importance.

The keywords finally need to be filtered after Click frequency, Click through rate and conversion rate, this alone is an ever ongoing task - and takes us on to the marketing and list building area.

6.) Linking; connecting your site in the Web;

External websites SEO is to prove to search engine algorithms that your website is important and valuable. Some criteria here may be, regular updates on the website, incoming and outgoing links and number of visitors.

External linking, that is having other websites installing a links to yours, is an important SEO functions, but also and very slow and time-consuming parts.

Link exchange service, Link exchange with other sites is important. Links from Google Ranked pages is an important part in your “SEO” Strategy, it will quickly boost your own ranking and appearance in the Search engines listing.


Internal linking, is having and websites easily manoeuvrable, it may involved;
Standardized and recognizable menus.
Menus positioned where they are commonly and easily found.
Short and simple menus, maybe six main headings and very few submenus.

Having links in the text to subject discussed.
Easy back links from page to page, and to website home.
Bottom page menu, or ate back to top link.

B.) Getting Your Internet Up and Flying!

7.) Marketing / Marketing Strategies;

    Off-line marketing and promotions.
A website is not a marketing tool in it self, it is a great and very important parts in that it can convey a huge amount of information, it is easily and instantly updatable and it is interactive.

However we must always generate traffic to the website by other means of marketing, this may be off line marketing, print the matters, newspapers and radio television ads.

    Google pay per click campaigns
On the internets we can use Google AdWords, and pay per click campaigns. These PPC advertising are now available for all major search engines, as well as some social pages, ie; FaceBook.

You may also want to consider paid advertising on other relevant websites, these advertising can be part of and integrated in a link exchange program.

    Landing pages, split testing and evaluations
For these paid advertising one would like to evaluate the investment, have some indication if we are getting return on our investments. Landing pages are very basic one page websites, normally two or more Landing pages are used to measure numbers of traffic, and the con version rates on the landing pages.

The ultimate is of cause to convert a web site visitor to a regular money spending customer, but this might not happen at the first visit. Thus a good, common and reasonable conversion of first visitors on a web site is to have them registering into your database.

We will help you look at different ideas and offerings to entice your visitor to leave name and contact details while they are visiting.

8.) Graphics, some Multimedia;

Graphics in a website, as in any document, can be both interesting and informative, and as a bonus it serves as an interruption of a long monotone text.
Movies and animations can serve the same purpose, but due to the destruction, animations should be used very carefully.

For either, quality is of outmost importance, as is of course the images relevance to the topic. Moderation and balance would probably be suitable keywords, if you don't have a good message to your visitor, then a movie or a page full of picture will not help you.

It is also a common, almost subconscious, myth, that movies and pictures should get the visitors to your site - common sense says that it can't be so. It is your marketing efforts, promotions and search engine appearance that generate your traffic.

At Gold Coast Web Wiz we are working with great graphic artists, we produce both Images, Flash Displays and movies for websites. But we continuously urge our customers to leave these as the last icing on the cake. Did your website around your message, your product or service and your company, then we create suitable graphic and multimedia to enhance the message

9.) Good copy – content – for the site;

Which takes us to good copy for your website, this is discussed in countless seminars and sales training meetings. The popular jargon might be;
    USP - unique selling proposition.
    Mission statements.
    WIIFM - what's in it for me - is the reader's question.

We at Gold Coast Web Wiz, do not know your products / services, we will however endeavour to learn as much as possible about your business and products. We therefore need the initial basic materials from you as the client, and can then add, delete and re-write to suit a website layout and message.

In the wonderful world of the Internet and websites, we have the freedom to change and replace all material on a daily basis. This is a great freedom as product information, and us good copy writing, is a never ending to ask, you need to review, amend and add to your website on a regular basis.

C.) Maintaining and Promoting;

So, you're website is done, you live, up and flying in cyberspace, your great copy and beautiful graphics in place. Now we into maintenance, learning to utilize this wonderful tool, and educate our self in the wonderful world of online marketing.

10,) Client Interaction;

    Registration / List Building.
One of the most important benefits of the website is its interactivity, you are able to communicate back and forth with the potential customer. You have your basic registration forms in place, but maybe you need to make them more attractive.

You might need some free offers to entice your visitor to parts with the name and e-mail address.
You might need an auto responder service to effectively communicate with registered users.
Maybe even separate landing pages to be able to test your message is, and improve your conversion rates.

Gold Coast Web Wiz is doing this job for our customers every day, we are happy to sit down with you and explain in more detail what's involved.

11.) Service and Maintenance;

A website does is really require much service and maintenance, rather it is in the content that get outdated or wrong as time fly past. Hint; avoid using dates on your website, before you know it you'll refer to a date of last year.

If your company have different departments, then it's a good idea to find somebody in that department and appoint him / her as websites administrator for a specific area of the website.

If a shopping cart is included in the site, then it might be an idea to have a separate administrator for the shopping carts.

And now that department that need to be much involved is your marketing, does your homepage, or specific landing pages - corresponds correctly as a follow-up on your current status of messages?

12.) Education, Education, Education…..

As you can see, there is a lot to learn in Web design and website management. It truly is education, education and education.

As we stated initially here at Gold Coast Web Wiz, we are looking after the Web design and all the tricky parts, we have no intention to create Web designers of our clients.

Having said that though, knowledge and understanding make life so much easier, and knowing how the website work what it can not do and what it can do for you - is great information that would greatly increase your return on investments.

A popular saying:
If you believe education to be too expensive  -  then you should try ignorance and see what that cost.

Optional Add-ons for some businesses;

Auto Responder / Mailing program.


Shopping Cart;


Media Players


Blogging Modules


Forum Modules